UX & Design
Within this school project we were tasked to pursue a personal ambition. Ideate a project ourselves, being the client ourselves.
Because of my experience abroad I was genuinely interested in advocating international ambition. Besides, I felt that schools and universities lack adequate ways to stimulate their students to explore options like studying abroad, abroad internships or sebatical years. This motivated me to start ideating a way to reach and stimulate students to discover opportunities abroad.
I organised depth interviews with 7 students with international experience and 1 expert from a company organising abroad language courses and internships: Don Quijote in Rotterdam. Goal was to get inspired and find out everything about motivations, triggers, obstacles, experiences and how they think about ways to motivate others to go abroad.
I learned that intrinsic motivation should be my target to trigger. Once students' intrinsic motivation is strong enough, they will be determined to pursue every ambition that arises.
I started generating ideas on how to intrinsicly inspire students within a university setting. How can we make impact and achieve behaviour change?
My focus was on finding an interactive, engaging way that focuses on specific stories and anecdotes from alumni.
In order to test some ideas, I applied a hidden design approach and designed an intervention to carry out at university: An analogue board where students could create a bucket list full of abroad challenges. Ideas for abroad challenges were provided on tiny cards, but they could also add their own ideas to the board.
After the intervention the students were interviewed about how they experienced the intervention and asked about what they think about an interactive solution to consume inspiring stories.
I figured to go for an online, primarily mobile concept. I created the idea of a sort of Tinder for abroad experience stories: An endless stream of abroad experiences you can like, read and save, or swipe away.
Save a story to your "backpack" (bottom-right), swipe up a new one (bottom-center) or mark as (bottom-left).
I sent the prototype plus an additional questionnaire to the people that participated in research earlier. The feedback showed clearly that I had focused too much on creating new concepts of interaction, which ended up worsening the usability of the app.
I had to get rid of all the difficult interactions and focus on the articles and giving the user more control over selecting the content they want to read. Only a random story shooter wasn't interesting enough.
For a next version was inspired by Spotify and Medium, Spotify offering differing categories of music collections, and Medium displaying only the necessary UI elements when necessary and thus totally focusing on their content.Check the designs in Marvel
I created an overview with different categories of stories to browse through.
Stories are built up like a Q&A. Writers can choose from a set of fixed questions, or add their own topics
Users can easily select the topics they want to know about.
I created a more intuitive UI for swiping through suggested stories.
Articles that are 'flagged' appear on the user's map: a personal whish list. Related stories can be discovered on the bottom of every flagged article.
Eventually, when users go on their own adventure abroad, they will be able to share their stories within the app as well.